EFFORTLESSLY BOLD AMBER MAX
We were asked to come up with a regional Super Bowl campaign to introduce Texas to Michelob ULTRA Amber Max, a low-calorie beer with a taste as bold as the Lone Star State.
Role: Senior Copywriter
CREDITS
Creative Director | Keslie Watts
Senior Copywriter | Pete Pirone
Senior Art Director | Kristen Price
Copywriter | Justin Franklin
Art Director | Stephen Micioni
Strategist | Sophie Shrem
Senior Project Manager | Lindsay Chopin
Project Manager | Jason Pajor
Producer | Jake Fagan
Post Producer | Jared Biunno
VP, Marketing, Michelob ULTRA | Ricardo Marques
Head of Brand Communications, Michelob ULTRA | Talita Andrade
Brand Directors | Miles Ritenour, Alexis Unwalla