Corona Cero 2024 Olympics

On a dreary April morning, I received the one Slack message that no one wants to receive from their boss: “can you jump on the phone to chat?”

My anxiety was quickly quashed, as I was offered the opportunity of a lifetime: three weeks in Paris, helping to lead the creative for Corona’s global 2024 Olympics campaign.

Role: Associate Creative Director, Creative Lead  

GABRIEL MEDINA GOLDEN MOMENT

We took the most iconic photo from the Paris Olympics and brought it to life across our key markets.

Then, we brought our surfers to Paris, along with the famed photographer, to capture some more #GoldenMoments

BOLT GOLDEN BOTTLE

We also leveraged the most iconic Olympian of all time to remind athletes that #GoldenMoments go beyond the medal.

RESULTS

• First official beer sponsor of the Olympics

• 700+ assets delivered (20% in real-time, including Gabriel Medina’s epic photo!)

• Covered 20+ markets in 5 languages

• Corona was the most-talked-about brand during the Olympics

• 98% Positive sentiment

• 3.8+ billion impressions

SELECTED PRESS

The Drum | Could the best approach to sports sponsorship be to just go with the flow?

Bandt | Corona Cero Leverages Iconic Olympic Surfing Photo For New OOH Campaign