Bud Light Area 51 Cans

When a trending internet joke took the world by storm, we quickly jumped in, offering free beer to any aliens who make it out of Area 51. Then, we made good on our promise and actually produced the cans. It resulted in one of Bud Light’s biggest earned moments of the year.

Role: Copywriter

Social

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Packaging

Wrote all copy used on cans and packaging.

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OOH

Billboards placed around Nevada, Arizona, and California

In-Store

Signage used in stores

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AWARDS

One Show | Merit Award

CREDITS

Copywriter: Pete Pirone

Art Director: Keslie Watts

Senior Designer: GT Smith

Strategist: Anthony Perrin

Community Manager: Nick Sylvia

Digital Brand Director: Conor Mason